Exify — Case Study

Exify is an AI‑assisted co‑parenting app. I led brand + product, designed the core flows, and shipped the MVP with React Native and Supabase. The experience focuses on fast onboarding, healthy communication, and a sustainable referral flywheel.

Role: Product, Brand, Growth, Eng Stack: React Native (Expo), Supabase, RevenueCat Focus: AI in production

Overview

Goal: lower the friction of co‑parent communication while providing receipts and summaries you can trust.

Scope

MVP

Onboarding, Messaging, Calendar, Docs, Referrals

Design

Dark brutalist

Bold type, systemized spacing

Tone + Summaries

Rewrite assist + weekly digest

Product Highlights

Core flows that make collaboration calmer and faster.

FastStart: 2‑minute onboarding with progressive profile completion.

Calm Messaging: Read receipts, mini‑tasks, and reply nudges.

Referral Loop: 10% recurring commission via Stripe/RevenueCat.

AI Systems

AI assists tone, reduces escalations, and creates audit‑ready summaries.

Tone Coach: Rewrites sensitive messages into neutral, specific, and respectful phrasing.

Weekly Digest: Summarizes decisions and action items; exports to PDF.

Safe Send: Flags risky language before sending.

// Pseudocode — tone rewrite async function rewrite(msg){ const sys = "You are a co‑parenting tone coach: neutral, specific, respectful."; const prompt = `${sys}\nRewrite this message to reduce conflict: ${msg}`; const out = await llm.generate(prompt); return clampLength(out, 240); }

Design System

Small token set for max clarity and predictability.

:root{ --bg:#0b0c0f; --fg:#e9ecf1; --accent:#7cf3e5; --radius:18px; --gap:10px; --ms-s:140ms; --ms-m:180ms; --ms-l:240ms; } .button{border-radius:var(--radius); transition:transform var(--ms-s) cubic-bezier(.2,.8,.2,1)}